When you focus on providing value through blogging, you benefit from the following:

  • Visitors are able to learn about your company versus seeing your ads in their faces all the time
  • Visitors will be more inclined to purchase after reading your content
  • Getting more visitors to the website
  • Getting more inbound links which helps with SEO

You are probably wondering:

“I know the importance of it, I just can’t think of some ideas”

Well today, I’m going to give you some great ideas to get you started.

I recommend 5 types of content that really provide value and build know, like, and trust factor:

  • Content that supports your services
  • Content that solves problems
  • Content for local SEO
  • Content that educates
  • Content that entertains/motivates

Content that supports your service and sets you apart from your competitors

This type of content is the content that’s going to convince the visitor to try out your service. Down below are some content ideas to help you get started.

    • Case studies on your clients success stories
  • How effective are your services (boot camp, personal training, crossfit, pilates, etc..)?
  • Equipment you use for your clients and why
  • Specific workouts you incorporate in your services and why
  • Write about the camaraderie at your fitness center
  • Write about your services and cost
  • Top foods you recommend to consume before and after attending your services
  • Your services vs [insert big corporate competitor]
  • Showcase new equipment you got for your business
  • Profile a trainer
  • How did you turn an unhappy customer into a happy one?
  • What are some services you’d like to offer?
  • Describe your typical day as a trainer (YouTube video would be great for this)

Content that solves problems and builds trust

This type of content is where you can answer your most frequently asked questions. Here are some of the questions fitness businesses usually get.

  • What if I have a specific injury (i.e. bad knees or back) or can’t perform a certain exercise?
  • Form on specific exercises (Great opportunity for a YouTube video)
  • Top ways to get rid of soreness
  • Top ways to stay motivated while on your weight loss journey
  • Top ways to relieve stress
  • How not to starve yourself for weight loss
  • How many days you recommend your clients to come in?
  • Who are your services for? (describe your ideal clients)
  • What is a typical day at [your fitness business]
  • What kind of results can I expect?
  • How soon will I see results?
  • What do I need to bring to boot camp?
  • How long do the sessions last? (describe benefits of why they last your certain times)

Content for local SEO that builds brand awareness

Your homepage or location page isn’t the only page you can rank locally. Here are some great content ideas that help the community and gets your brand notice.

  • Top hikes in your city
  • Top farmer markets in your city
  • Top healthy restaurants in your city
  • Best fitness gyms in your city
  • Top nutrition shops in your city
  • Great physical activities you can do in your city
  • Best massage therapists in your city
  • Best day spas in your city
  • Best family activities you can do in your city

Content that educates

Here is a great opportunity to display your knowledge about health and fitness. This list can go on and on, however here is a few of the top ones:

  • Health and Fitness apps you recommend
  • A health and fitness product that doesn’t work
  • A health and fitness product that does work
  • Write about health myths
  • Weight loss myths
  • Muscle gain myths
  • Nutrition myths
  • Your favourite exercises and why
  • Write about a mistake you’ve made and what you learned from it
  • Review a sports supplement or vitamin
  • Best protein supplements
  • Top foods to eat for weight loss
  • Top foods to eat for muscle gains
  • Grocery shopping tips

Content that entertains & motivates

These blog post should be fun, entertaining, and motivating. Here is a chance to let your audience know that you are up to date with trends, you are one of them and builds great community. It’s important to know what your audience is into and relate health and fitness to those topics. Here are some great ideas to get you started:

  • Top fitness instagram accounts you should follow
  • Top fitness snapchat accounts you should follow
  • Top fitness motivating youtube videos
  • Top fitness motivating quotes
  • Find a good YouTube video, post it and write about what it means to you
  • Tie your topic to a celebrity (i.e., “What The Rock Could Teach Us About Hard Work” or, “10 Things I Learned From Ronda Rousey”)
  • Tie your topic to a trending hashtag
  • Disagree with a celebrity personal trainer and back it up with facts
  • A health and fitness magazine that you like and why
  • Your favourite cheat meal
  • A hurdle you’ve overcome in life, any accidents, health issues, weight issues you overcame to become a trainer
  • Your favourite fitness celebrity and why
  • Your favourite fitness website
  • Your favourite motivational book
  • Holiday specific articles, like getting ready for Christmas holidays
  • Complain about a fitness television show
  • Praise a fitness television show

I bet now you are motivated and inspired to start writing and thats great, but here are some questions I usually get when owners start writing:

How long should my article be?

I recommend at least 350 words. However, if you making a educational post you should really shoot for a long article that’s going to really inform and educate.

An easy way to generate content is by creating YouTube videos and transcribing your video. What you could do then is embed your video and your blog post and below it the transcribing content and you won’t have to worry about writing content 🙂

Click here to get your video transcribed for as little as $5

How many images should I have?

At least one image. I also recommend embedding a YouTube video even if it’s not yours. This builds more “time on page” and lowers bounce rate which brings a smile to Google (pronounced “jujole” like my good friend Fern would say)

How Often Should I Blog?

Great question.

I’m a fan of 1-2 articles a month that are well formatted, detailed articles that you have put energy and attention to. As opposed to 1 post every week where you don’t put as much energy and attention. You need to be proud of the content that you are putting out.

What do you consider the best blog platform to use?


Reasons why:

  • Millions of plugins to help you accomplish certain task
  • Large community that are helpful
  • Easy to manage
  • Search engine friendly (Jujole loves them)

By now your are probably wondering:

“That’s a lot of work…”

Here’s the deal:

It is a lot of work, but that’s how you build a brand that outperforms your competitors and brings in revenue.

Take a look at the top facts of business blogging:

  • 61% of consumers have made a purchase based on a blog post that they read.
  • 60% of consumers feel positive about a company after reading its blog content.
  • 70% of consumers learn about a company through its blog versus ads
  • 97% more inbound links which is great for SEO.
  • 55% more visitors for companies that blog

What’s the bottom line?

Do what your competitors are not doing and you will stick out like a sore thumb.

If you have any ideas you would like to contribute, make sure comment below 🙂

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